Noème Paris

Noème Paris - Founder, CEO Yassin Karim

About

The brand and its first collection were unveiled on May 26, 2017 at the Maison Baccarat in Paris by Yassin Karim, CEO of Noème Paris.

Noème means “the unreachable,” which comes from the philosophical concept of the same name. Noème is a French high perfumery house. It is not only a niche brand but also a concept that combines exceptional fragrances, a unique presentation, and an invitation to travel.

Box

The box of the fragrances, larger in size than most, is adorned with the logo, which is composed of the following elements.

The lozenge, which refers to the Mayan temples of South America. The Mayan people would make offerings to their gods but were not allowed to touch them. They could only observe them through the temple’s openings, shaped like a prism.

The Ouroboros, the snake that bites its own tail, is the ultimate symbol of the unreachable, representing the infinite.

Noème - Vanille de Sambava (New Release)
Noème Paris - Cap

Cap

The cap that adorns our bottle has become the identity of Noème Paris and sets us apart. The idea for this cap came about by chance when the nose who created the perfumes placed her bracelet on the top of the bottle.

The cap is decorated with Albert Einstein’s quote, “Fantasy is more important than knowledge,” and has the shape of the Ouroboros, which represents infinity.

Illustrations

Each perfume is associated with its own illustration, designed in watercolor by an artist, to emphasize French craftsmanship.

In 2019, Noème was selected among the best fragrance illustrations in the industry.

Noème Paris - Illustration

Perfumers