{"id":12,"date":"2026-10-12T02:46:32","date_gmt":"2026-10-12T02:46:32","guid":{"rendered":"https:\/\/ibalg.com\/index.php\/brands\/lattafa\/"},"modified":"2026-10-12T02:46:32","modified_gmt":"2026-10-12T02:46:32","slug":"lattafa","status":"publish","type":"ibalg_brand","link":"https:\/\/ibalg.com\/index.php\/brands\/lattafa\/","title":{"rendered":"Lattafa"},"content":{"rendered":"<p class=\"ibalg-lead\">Emirati fragrance heritage with a contemporary global reach.<\/p>\n<h2>About Lattafa<\/h2>\n<p>Lattafa describes itself as a third-generation, family-run fragrance business rooted in Emirati heritage. The company combines in-house product development, design, research and manufacturing with a broad portfolio spanning accessible fragrances through to more premium collections.<\/p>\n<p>The brand states that it reaches fragrance consumers in more than 120 countries and maintains a portfolio of more than 2,000 products across its wider brand family.<\/p>\n<h2>Brand at a glance<\/h2>\n<ul>\n<li><strong>Origin:<\/strong> United Arab Emirates<\/li>\n<li><strong>Heritage:<\/strong> Third-generation family-run fragrance business<\/li>\n<li><strong>Product focus:<\/strong> Eau de parfum, fragrance collections, personal care, home fragrance and gift sets<\/li>\n<li><strong>Collections:<\/strong> Lattafa, Lattafa Pride, Niche Emarati; recognised lines include Yara, Khamrah and Asad.<\/li>\n<\/ul>\n<h2>Available through IBALG<\/h2>\n<p>IBALG can supply selected Lattafa products to approved professional buyers across Retailers, Wholesalers, E-commerce Platforms, Beauty Salons and Concept Stores throughout Europe, subject to availability and agreed commercial terms.<\/p>\n<p><a href=\"https:\/\/ibalg.com\/#contact\">Request availability<\/a> \u00b7 <a href=\"https:\/\/b2bperfume.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B ordering \u2197<\/a> \u00b7 <a href=\"https:\/\/lattafa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Official brand website \u2197<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emirati fragrance heritage with a contemporary global reach.<\/p>\n","protected":false},"featured_media":13,"menu_order":1,"template":"","class_list":["post-12","ibalg_brand","type-ibalg_brand","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/ibalg_brand\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/ibalg_brand"}],"about":[{"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/types\/ibalg_brand"}],"version-history":[{"count":0,"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/ibalg_brand\/12\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/ibalg.com\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}